Since 2010, the male grooming business has seen a worldwide boom. From Brazil to South Korea, and Germany to China, men’s styling regimes are becoming ever-more profitable.
In the UK, the barbering industry is expected to grow 11% in the next five years, and SALLY wanted to capitalise on this – approaching us to create a concept for a new barbershop brand.
We produced two distinctly different ideas for them – one with a smoother, city feel, and one with a grittier, more street aesthetic.
The Basin Street name comes from SALLY’s roots in New Orleans (it’s the main street that runs through the vibrant French Quarter) so we introduced voodoo, skulls, and architectural references from the area to heighten the link.