Gibraltar Football Association
How do you win a game you aren’t invited to play?
Well, when Gibraltar, one of Europe’s smallest nations, wanted to play with the bigger boys, UEFA made them work for it. And when they needed to work for it, they got us to work with them.
We created Team 54 – a campaign brand that implied we were already embedded into the organisation. We came equipped with a full strategic plan, creative that galvanised the GFA, the nation, and football fans around the world, and a brand that made it impossible for the other 53 members to keep Gibraltar on the sidelines.
Live events and films made our proposition even more compelling. Oh, and Gibraltar were overwhelmingly accepted to join UEFA.