Kuoni Tumlare



How can three disparate brands travel the same path, together?


When Japanese travel experts JTB acquired their European counterparts Kuoni GTS and Tumlare, they wanted to combine their powers to create the world’s leading destination management company.

We were asked to create a new merger brand that would galvanise employees, suppliers and operations – with a clear, single identity that ensured consistency across all communications.

A balanced blend of all three brands, our new guidelines covered brand architecture, values, and a confident brand persona – creating a new tone of voice and global photography library to support the switch across all platforms.


© Mavis 2019