A new look for a global hairdressing powerhouse.
From one small store in New Orleans, to the world’s largest distributor of professional hair and beauty products, there was nothing SALLY seemingly couldn’t do. Except, that was, come up with a cohesive brand identity and approach for the four arms of the business.
Help was at hand, and we were delighted to provide it. Creating a single brand proposition, strategy and architecture – incorporating Sally’s personality, story, and Louisiana origins – we produced a core value message from which all aspects of the brand could be built.
Corporate Identity, retail store fascia, advertising, vehicle design, point of sale, websites, uniforms, packaging and promotions – you name it, we made it. And SALLY happened to think it was sharper than a fresh pair of scissors.